What is Crm?
What exactly is CRM? Customer Relationship Management is a company-based business strategy that is meant to achieve better cost effectiveness and improve profitability by understanding specific customer requirements. This is of most use to customer facing employees who can make speedy but informed decisions ranging from marketing strategy to positioning tactics.
The underlying philosophy of CRM essentially boils down to one single question – How does this serve the customer better? This is the same question that must permeate the entire organization right from the CEO to the customer service representative.
However for CRM to work more effectively, it is essential for three main supporting structures to be in place. It works like a tripod does. If one of the legs were shorter than the other, the effectiveness of the structure would be compromised. Technology is used to improve and support the processes which are easy-to-use and relevant to the task at hand for the involved personnel. That would mnake the 3 legs of the tripod - people, processes and technology.
There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a process that will help bring together pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends.
The advantages to a CRM solution are:
- Customer Service Efficiency
- Streamlined sales & Marketing processes
- Customer Share
- Cost Efficiency & Profitability
The steps to achieving this are:
- Convincing the staff of the effectiveness of CRM
- Analysis of business processes to decide on re-engineering
- Decision on relevant aspects of customer information
- Choosing the technology to automate the necessary processes
eSpecial Softech is a niche CRM solutions company. They are a UK SugarCRM partner who with a team of a highly qualified professionals, excel in providing clients with the best CRM solution backed by exceptional service.
Their extensive experience with leading software vendors, the performing mindset and focus on state-of-the art technologies enables them to attract and retain world-class professionals who thrive on helping their clients succeed.
Article Source: ArticlesBase.com - What is Crm?